Showing posts with label book marketing. Show all posts
Showing posts with label book marketing. Show all posts

Monday, January 2, 2023

Energizing Your Marketing &Technical Strategies by Jeanne Burrows-Johnson

 OPERATIONAL ORGANIZATION FOR AUTHORS & ARTISTS
 PART 2

In my last article, I discussed operational organization for authors and artists with focus on our physical environment, including office contents and their arrangement, assessment of hardware and electronic gadgets, evaluation and updating of relevant software, and the backing up of files and folders. Today I’ll offer an overview of organizing books and other reference materials, as well as files and folders and the documents within them.

BOOKS 

I have found that the key to optimizing organization of the many aspects of our daily operations lies in consistent review. Depending on your methods, simple cleaning can provide opportunities for determining whether all that greets your eyes is worthy of retention. One category of review that requires my regular attention is examination of the shelves of books that reside in four rooms of my home. While that may sound as if I possess a massive number of bookcases, that is not the case; I simply like to position the varied works where they will be most accessible.

Living in HawaiĘ»i for twenty-five years, I had the sad experience of having to discard countless books due to the infestation of mold and mildew. In addition, when preparing to move back to the mainland in mid-life, I realized that many of my reading materials were no longer relevant to either my recreational taste or required professional reading. At the end of the life of each collection of books, I have given items to friends and colleagues who would enjoy and benefit from them. At one point, my husband and I realized we had far too many cookbooks. Professionally, for both fiction and nonfiction projects, I’ve found it easier to research food and recipes on-line than to go through my library. In this case, I again checked with friends and found new homes for books I no longer needed. Interestingly, these people have sometimes returned the gift of recipes by providing ones for visitors to my author website!

At the onset of each project I author, I gather new and used reference materials, often relevant foreign language and multicultural resources. With a degree in American history and experience as a teaching assistant in world civilizations, I have accumulated many historical encyclopedias and dictionaries. In addition, I have a number of books on World War II, which are proving useful as I am now writing a mystery on ramifications of prostitution in Honolulu at that time. As I look these items over, I realize I should soon donate many of them to other authors and Friends of the Library, as they do not seem pertinent to work I may undertake during the last years of my life. You might find it useful to consider the topics and themes of your books and reference files when contemplating which will be appropriate for your current and future purposes...personally and professionally.

Please know that I’m not suggesting you unduly burden yourself in accomplishing such tasks. For instance, I’ve found that watching television, streaming shows, and movies provide ideal opportunities for determining the continuing usefulness of reading and reference materials. By placing boxes nearby to hold items to be discarded (plus paper or electronic means for taking notes) you can browse at a leisurely pace while keeping track of your evaluations. Another method I suggest for evaluating the continuing usefulness of reading material is joining with one or more authors or artists. Such a joint venture can simplify both the removal of items no longer deemed suitable to your library and the gathering of new ones that may prove vital to a new project.

 UPDATING FILES & FOLDERS

In the life of a wordsmith or artist today, one’s work accumulates in both electronic and hardcopy forms. To maintain an organized reference system, I find it useful to review storage methodology as well as the actual contents of files and folders. Sometimes making appropriate upgrades is as easy as selecting new file/folder colors and tabs. For example, I use burgundy colored files and folders for my work, turquoise for clients, and yellow for general reference materials— along with utilizing corresponding tabs that feature appropriate titles and dates.

Unfortunately, determining the value of the contents of one’s files and folders can prove more trying. Sometimes you’ll find that the original method for organizing those contents is no longer useful. In the decades of executing marketing assignments for clients, I generally kept folders of my work for them filed under their individual or organizational names. Once I shifted the focus of my writing to fiction and nonfiction pieces under my own name, I began reorganizing assignments for clients under categorical titles such as insurance, non-profit organizations, and newsletters. It’s been interesting to note that with the passage of time, I sometimes forget a client’s name ...

REVIEWING INDIVIDUAL DOCUMENTS

When a project has been completed (usually meaning that it has been published), maintaining fail-safe backups of the original text or images may still be necessary. This is especially true if I continue my connection with a partner, editor, or publisher. You may also find it useful to create parallel files and folders under additional names/titles for future work. For example, I have electronic files of possible titles and plot descriptions for potential mysteries. I also have files with text I have removed from projects but have kept due to its detail or flow. Again, you might find a joint venture with a salon of authors familiar with your writing an ideal way to determine the fate of some of your unpublished work.

I hope these simple suggestions will prove suitable to refining your operational organization. In our next conversation, I’ll address the issue of editing documents for the completion of current work and planning for future usage.

Wishing you the best in your creative endeavors, Jeanne Burrows-Johnson, author, narrator, consultant, and motivational speaker.

For more ideas to aid your career as an author or artist, visit:
Author Website: JeanneBurrows-Johnson.com
Author Blog: Blog.JeanneBurrows-Johnson.com
Marketing Website: ImaginingsWordpower.com
You can email me at Info@Jeanne-Burrows-Johnson.com 

Jeanne Burrows-Johnson is an author, narrator, consultant, and motivational speaker who writes works of fiction and nonfiction. She is the author of the award-winning Natalie Seachrist Hawaiian Mysteries, featuring pan-Pacific multiculturalism and history in a classic literary form that is educational as well as entertaining. She was art director, indexer, and a co-author of the anthology Under Sonoran Skies: Prose and Poetry from the High Desert. Drawing on her interdisciplinary experience in the performing arts, education, and marketing, her authored and co-authored articles have appeared in literary, professional, and general readership publications such as Newport This Week, Broker World, the Hawai`i Medical Journal, and The Rotarian.

Monday, August 29, 2022

Energizing Marketing &Technical Strategies - by Jeanne Burrows-Johnson

SYNCHRONIZING AN AUTHOR’S IMAGE HELPS ENSURE SUCCESS

It’s summertime, and in Arizona that means finding ways to survive extremely hot weather. If you’re inside on most days, you may not relish the thought of your usual hours spent in research, composition, and editing. Here’s a project that may prove useful in wading through the next couple of months … For regardless of whether you’re a newbie or established author, a single question can effectively measure the potential for success of current and envisioned marketing materials and promotional campaigns: Can your promotional elements be recognized and appreciated by the readers of your genre?

Self-Awareness ~ Market Savvy Readership-Appropriate Promotion 

No one lives in a vacuum. Like any business professional, an author needs to ensure that their target market recognizes their name, art elements, and components of any logo and/or slogan they use! Remember, you ARE where you are BECAUSE of your past. And, considering what you’ve already paid in time, energy, and resources, it’s worth reviewing your life journey periodically! 

REVIEWING OUR PAST

Periodically, I write about reviewing materials in old hardcopy as well as electronic files. This can be especially useful if an author has had a variety of careers. Samples of past bios, job descriptions, and marketing materials we may have created in those jobs can demonstrate interesting insights into our lives. Shifts of focus in one’s life may not seem related to our current work as an author of fiction as well as nonfiction, but this is not true—for reviewing the phases of one’s life should reveal developmental patterns and an expanding flow through the years.

As you work your way through the myriad files that reflect the essence of your life, keep a pen or electronic means of notetaking available, as well as a folder for any gems you may wish to include in new promotional projects. While reveling in past accomplishments that may prove useful again, don’t forget to note past shortcomings that you will want to avoid in the future. The following considerations should help shape your progress to new heights of accomplishment. 

~ Are there key words and phrases that you and others have utilized to describe the dynamism of you and your work?

~ Have you received awards or other forms of recognition that express the essence of your personhood and work? 

~ Is there material that reflects the nature of your genre(s) and/or the work of fellow authors... Remember that you cannot plagiarize another’s writing, but you can draw inspiration from them.

~ Are there statements of desired short- and long-term goals...regardless of whether you have accomplished them? 

~ Are there color or grayscale photos that might be used again? If not, are there poses, garments, accessories, and elements of hair and makeup styling that can be updated?

PUT SYNERGY TO WORK FOR YOU

As you conclude the review of your life’s work, determine whether there are words, phrases, and sentences on which you might base a survey. Some “experts” assert that surveys may not be useful as they can yield unwelcome responses. I propose that even negative responses can fortify one’s sense of purpose and indicate a clear direction in imageenhancing strategies! By effectively surveying members of your support team (readers, editors, publishing staff, family and friends), you may find a fresh perspective on shaping a positive image of yourself, as well as utilizing unexpected ideas for achieving greater success. How you conduct the survey may vary from sending out copies via Email to employing conversations by phone or Zoom. 

WHAT ELEMENTS MIGHT YOU INCLUDE IN A SURVEY?

~ Photos [you will need both color and grayscale in several formats, i.e., TIFF, JPG, PNG, GIFF] Letterhead for hardcopy, Email, and social media communication 

~ Business cards, postcards, posters 

~ Art consistently appearing in your books, website(s), blog [such as logos, banners, folios] 

~ Colors [verify correct numeration for print vs. electronic colors] 

~ Fonts [you may want to check with your fine/graphic artist and publisher

YOUR PROMOTIONAL ROAD MAP

With your notes and folder of samples from your past, you are ready to begin anew, perhaps listing the elements you included in your survey. With elemental choices determined, you can begin shaping new marketing projects—on your own, or by turning to artistic consultants whose talents you have previously utilized. With a firm sense of who and where you have been and where you want to be, your promotional efforts should prove successful and cost-effective!

And so we return to our fundamental question: What will ensure your target market recognizes you in the words and images utilized in your marketing materials and promotional campaigns?

Aloha, Jeanne Burrows-Johnson
author, narrator, motivational speaker, and consultant 

P.S. I invite you to see examples from my own work at:

Author Website: JeanneBurrows-Johnson.com

Author Blog: Blog.JeanneBurrows-Johnson.com

Marketing Website: ImaginingsWordpower.com

Jeanne Burrows-Johnson is an author, narrator, consultant, and motivational speaker who writes works of fiction and nonfiction. She is the author of the award-winning Natalie Seachrist Hawaiian Mysteries, featuring pan-Pacific multiculturalism and history in a classic literary form that is educational as well as entertaining. She was art director, indexer, and a co-author of the anthology Under Sonoran Skies: Prose and Poetry from the High Desert. Drawing on her interdisciplinary experience in the performing arts, education, and marketing, her authored and co-authored articles have appeared in literary, professional, and general readership publications such as Newport This Week, Broker World, the Hawai`i Medical Journal, and The Rotarian.